Wanderlust
A boutique travel company needed a site that sold the feeling of the destination.
A look at the Wanderlust interface, designed by Apex.
01 — Project Overview
The brief
Wanderlust is a boutique travel company crafting curated trips. Their itineraries read like spreadsheets, and the booking path lost travellers at the most exciting moment — right when wanderlust should have tipped into commitment.
The goal was to sell the feeling of each destination, then carry that emotion all the way into a booking with as little friction as possible.
02 — Project Execution
How we did it
We interviewed past travellers about what made their trips unforgettable, then defined an inspiration-to-booking journey organised by destination. The design is immersive and photographic with an ocean-blue accent that evokes escape.
We built rich itinerary pages with an integrated enquiry-and-book flow, then launched with seasonal collections and an email nurture sequence to keep dreamers engaged until they were ready.
- 01
Discover
Interviewed past travellers about what made trips unforgettable.
- 02
Define
Defined an inspiration-to-booking journey by destination.
- 03
Design
Designed an immersive, photographic interface with an ocean-blue accent.
- 04
Build
Built rich itinerary pages with an integrated enquiry-and-book flow.
- 05
Launch
Launched with seasonal collections and email nurture.
03 — Project Outcome
The results
Trip bookings rose 51% and itinerary engagement grew 67% as destinations were finally sold as experiences rather than logistics. Enquiry rates doubled, giving the team a steady pipeline of motivated travellers.