Verde Kitchen
A farm-to-table restaurant wanted a site as crafted as its menu, with reservations front and centre.
A look at the Verde Kitchen interface, designed by Apex.
01 — Project Overview
The brief
Verde Kitchen is a farm-to-table restaurant with a loyal local following and a seasonal menu that changes constantly. Their original site was an afterthought — a single page with a phone number and a months-old menu — and it was actively undermining a dining experience that was otherwise impeccable.
The brief was twofold: make online reservations effortless, and present the food and atmosphere with the same care the kitchen brings to a plate. The team also needed to update the menu themselves without calling a developer every time the season turned.
02 — Project Execution
How we did it
We spent an evening on-site capturing the room, the plating, and the language the staff used with guests, then mapped the booking journey to prioritise reservations, the live menu, and location above everything else. The result is a warm, photographic layout with generous whitespace and a fresh green accent that lets the food do the talking.
We built an integrated reservation flow and a menu the team can edit in minutes, then launched it ahead of a seasonal menu change with a matching set of social assets so the rollout felt like an event.
- 01
Discover
Spent an evening on-site to capture the room, the plating, and the brand’s voice.
- 02
Define
Mapped the booking journey and prioritised reservations, menu, and location.
- 03
Design
Designed a warm, photographic layout with a fresh green accent and generous whitespace.
- 04
Build
Built an integrated reservation flow with menu management the team can update themselves.
- 05
Launch
Launched ahead of a seasonal menu change with social assets to match.
03 — Project Outcome
The results
Online reservations more than doubled within six weeks, and inbound booking calls during the dinner rush dropped by 70% — freeing front-of-house staff to focus on guests already in the room. The owner now updates the menu in minutes, and average time on site climbed as diners lingered over the new photography.