Summit Build
A commercial builder needed to look as dependable and high-end as its projects.
A look at the Summit Build interface, designed by Apex.
01 — Project Overview
The brief
Summit Build is a commercial builder with an impressive body of work and a dated website that undersold it. Worse, the old site attracted poorly-matched leads, eating the team’s time with projects outside their wheelhouse.
The goal was to look as dependable and high-end as the firm’s projects, while using the site to pre-qualify enquiries so the team spent time on the right opportunities.
02 — Project Execution
How we did it
We reviewed past projects and the firm’s ideal-client profile, then defined a credibility-first story built around detailed project pages. The design is sturdy and premium with an earthen accent that conveys solidity.
We built a project portfolio paired with a qualifying enquiry form, surfacing safety credentials and testimonials at the points that build trust, then launched with full tracking.
- 01
Discover
Reviewed past projects and the ideal-client profile.
- 02
Define
Defined a credibility-first story with detailed project pages.
- 03
Design
Designed a sturdy, premium interface with an earthen accent.
- 04
Build
Built a project portfolio with a qualifying enquiry form.
- 05
Launch
Launched with safety credentials and testimonials.
03 — Project Outcome
The results
Qualified bids rose 35% while unqualified leads fell 40%, sharpening the pipeline considerably. Project-page views grew 52% as prospects engaged deeply with the firm’s track record before reaching out.