North Peak Realty
A boutique brokerage needed a site that made its listings feel aspirational and exclusive.
A look at the North Peak Realty interface, designed by Apex.
01 — Project Overview
The brief
North Peak Realty is a boutique brokerage built on high-touch service and design-led marketing. Yet their listings looked identical to every portal — flat thumbnails and dense specs — giving buyers no reason to start their search on North Peak’s site.
They wanted an editorial listing experience that made each property feel aspirational, and an agent-led narrative that reflected the brokerage’s premium positioning. The site also needed to route serious enquiries straight to the right agent without friction.
02 — Project Execution
How we did it
We studied the local luxury market and the brokerage’s differentiators, then defined a magazine-style listing experience anchored by the agents themselves. The design treats each property like a feature story, with a warm bronze accent and typography that signals quality.
We built dynamic listings with map search and saved favourites, and wired lead routing so enquiries land in the right agent’s inbox within seconds.
- 01
Discover
Studied the local luxury market and the brokerage’s differentiators.
- 02
Define
Defined an editorial listing experience and an agent-led narrative.
- 03
Design
Designed magazine-style property pages with a warm bronze accent.
- 04
Build
Built dynamic listings with map search and saved favourites.
- 05
Launch
Launched with lead routing straight to agents’ inboxes.
03 — Project Outcome
The results
Listing enquiries rose 41% and buyers viewed 58% more pages per visit, spending real time inside each property story. Saved-listing activity more than doubled, giving agents a warm, self-qualified pipeline to follow up.