Nimbus
An early-stage startup needed a launch site that earned investor and customer confidence on day one.
A look at the Nimbus interface, designed by Apex.
01 — Project Overview
The brief
Nimbus is an early-stage startup that had been living behind a pre-launch placeholder. It gave no sense of the product or the team’s momentum, costing early demos and making a strong impression on investors harder than it needed to be.
The goal was a launch site that earned confidence on day one — clearly communicating the product, building credibility, and driving demo requests from the right early customers.
02 — Project Execution
How we did it
We aligned with the founders on the product’s wedge and its ideal first customers, then defined a tight launch narrative built around a single, strong demo CTA. The design is fresh and confident with a sky-blue accent and real product moments rather than vague illustration.
We built a fast launch site with a frictionless demo-request flow, then shipped it in sync with the company’s public announcement to capture the launch-day surge.
- 01
Discover
Aligned with founders on the wedge and the ideal first customers.
- 02
Define
Defined a launch narrative with a single, strong demo CTA.
- 03
Design
Designed a fresh, confident interface with a sky-blue accent.
- 04
Build
Built a fast launch site with a frictionless demo-request flow.
- 05
Launch
Launched in sync with the public announcement.
03 — Project Outcome
The results
Demo requests came in at 3.2× the team’s pre-launch baseline, and newsletter signups rose 48% as launch-day visitors stayed in touch. A sub-second time-to-interactive made the young company feel established from the first click.