BrightPath Foundation
A youth-education nonprofit needed to turn empathy into action with a clearer giving experience.
A look at the BrightPath Foundation interface, designed by Apex.
01 — Project Overview
The brief
BrightPath Foundation funds youth-education programs and has a genuinely moving mission. But that emotion was being lost: the story was buried, impact was abstract, and the donation flow was clunky enough that motivated supporters dropped off before giving.
The objective was to turn empathy into action — an impact-led narrative paired with a giving experience so smooth that the moment of motivation translated directly into a donation.
02 — Project Execution
How we did it
We listened to staff, volunteers, and donors to understand what actually motivates giving, then defined an impact-led narrative anchored in real stories and outcomes. The design is hopeful and human, with an emerald accent and photography that centres the people served.
We built one-tap and recurring giving with transparent impact storytelling at the point of donation, then launched ahead of a year-end giving campaign.
- 01
Discover
Listened to staff, volunteers, and donors about what motivates giving.
- 02
Define
Defined an impact-led narrative and a frictionless donation path.
- 03
Design
Designed a hopeful, human interface with an emerald accent.
- 04
Build
Built one-tap and recurring giving with impact storytelling.
- 05
Launch
Launched ahead of a year-end giving campaign.
03 — Project Outcome
The results
Online donations rose 86% and recurring donors grew 53%, giving the foundation a base of predictable funding. Volunteer signups nearly tripled as the clearer story made it obvious how to get involved.