Atlas Active
A performance-apparel brand needed a storefront that felt as premium and fast as its products.
A look at the Atlas Active interface, designed by Apex.
01 — Project Overview
The brief
Atlas Active is a performance-apparel brand selling direct to consumers. Their products were genuinely premium, but a bloated off-the-shelf theme made the store sluggish on mobile — exactly where most of their traffic and abandoned carts lived.
The goal was to lift conversion without discounting: a faster store, a cleaner product page, and merchandising that guided shoppers from the first tap to checkout. The brand also wanted the storefront to feel as considered as a flagship retail space.
02 — Project Execution
How we did it
We audited the funnel and heat-mapped the product and checkout pages, then defined a streamlined buying path with a clear merchandising hierarchy. The redesign leans into bold, editorial product pages with a confident orange accent and photography given room to breathe.
We rebuilt the store on a fast headless stack with optimised imagery, instant search, and a frictionless cart, then launched with structured product data and a post-purchase email flow to lift repeat orders.
- 01
Discover
Audited the funnel and heat-mapped the product and checkout pages.
- 02
Define
Defined a streamlined buying path and a clear merchandising hierarchy.
- 03
Design
Designed bold, editorial product pages with a confident orange accent.
- 04
Build
Rebuilt on a fast headless stack with optimised imagery and instant search.
- 05
Launch
Launched with structured data and post-purchase email flows.
03 — Project Outcome
The results
The store’s conversion rate rose 27% and average order value climbed 19%, while a near-zero layout shift score made browsing feel instant on mobile. The post-purchase flow turned more first-time buyers into repeat customers within their first month.